The Five Biggest Reasons

When you explore the reasons for going into business, they are not difficult things to list. Becoming your own boss, controlling your own future, having no financial worries, spending more time with family, being on vacation and going to places you’ve only dreamed about head the list. It just evolves into great visions of future changes where dreams can hold possibilities for many people.

You might feel that nothing can stop you now, especially with a business that just cannot fail. (Those who promoted the business opportunity you chose did a terrific hype job on you.)

A number of things need to come together for this to happen, but you are never told in advance what they are or in detail that is clear enough so you can implement them without frustration.

The vision (the hype) does not equate to success; hopefully it can keep you motivated until you reach your goals. So often it doesn't happen that way. What you get is frustration, disappointment and reasons for failure.

One way to limit failure is to refrain from following the crowd, to have the courage to do things differently. A doctor of psychiatry was quoted by Earl Nightingale to say that “the opposite of courage in our society is not cowardice, its conformity.”

Does this make you a contrarian? Not necessarily, but there is an understanding that the crowd is often wrong. Plus if the crowd is already there, you might be getting in at the wrong time. The tide may be changing, so going with the crowd is not always the smart or courageous thing.

"You must begin to think of yourself as becoming the person you want to be." — Dr. David Viscott

Reason #1 -- People are given only one vision, so you need to …

"Learn to see things as they really are, not as we imagine they are." — Vernon Howard

"Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creative." — Charles Mingus

It is the irresistible goal of many who promote an opportunity to completely blow away the customer with a grand vision of the opportunity at hand.

Indeed, they succeed in winning over the customer, but within a short period of time, even while the new recruit is still warm to the ideas they were sold on, the signs of becoming overwhelmed and frustrated begin to appear.

This is the onset of considerable problems for the recruit who, without a solution in sight, will fail because there was no real interest to help him achieve this vision. The real interest was to sell him a product.

The recruit starts to second guess his business acumen, and then doubts of pulling all the pieces together begin to mount. Now it doesn’t appear to be as easy as he was made to believe.

A few will be able to slug through all the obstacles because they may have something in their background that helps them.

Maybe they can last longer because their resources of time, finances and motivation are not an immediate problem.

However, many will be lost in the process, and the pressures of not succeeding will begin to weigh heavily on them, resulting in the decision to quit after a short while.

Reason #2 -- Their Marketing Strategy has a narrow viewpoint.

Most everyone who thought of going into business has at least heard of the need to have a marketing plan, but it’s usually built into the business after the fact.

Therefore, marketing is not leading/controlling the business structure when that is what it should be doing.

Installing a marketing plan into the business after the ground work is done is old school and not very successful.

If this method is followed in an offline business, it might have some success but only because the general public passes by and by coincidence enter the store and buy an item.

The online business person has no such luck as no one will even know that a new business is in place. The casual customer does not exist for this business, and the question becomes “Where is the site of the new business?”

Reason #3 -- Networking and Teambuilding are not concepts applied to many businesses.

"You can take my factories, burn up my buildings, but give me my people and I'll build the business right back again." — Henry Ford

"It is literally true that you can succeed best and quickest by helping others to succeed." — Napoleon Hill

"Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization work." — Vince Lombardi

If you would gain the understanding of Networking and Teambuilding you would make them a priority in your business.

You may feel like it’s an intrusion to your business potential rather than a boost to it.

It’s actually just the opposite and is especially critical to a home based business.

Therefore, when looking upon someone, it is often strictly to gain him only as a customer, not as a collaborator.

In this scenario, building a relationship is secondary, and no inclusion of good will is offered before or after a sale is made.

Anything gained is dependent on the efforts of the business operator, the employees, and the level of need the customer has for the product.

Reason #4 -- The Niche selection is used in part.

Those who have some business understanding know that sometimes it is better to have a niche in the marketplace than a general presence.

When the business is located online and you select a niche, this is only the beginning.

Even this selection effort demands a good amount of due diligence so that the right niche is found.

Too many think that it stops here, and there is not much more to do. Just sit back and wait for the customers to arrive at the website and the sales will come without any problem.

Reason #5 -- How to monetize is unclear.

The decision to begin an online business is often started because the new business person thinks that he/she possess a unique product idea and sales will eventually come.

After one or two months with no real sales to account for, one begins to wonder what went wrong.

It might even take you three or four months before you realize something is definitely wrong.

To understand what is needed to make your business successful could take another two or three months if you are lucky enough to stumble upon the solution in a timely way.

Instead you might be unfortunate and follow your previous advisors or someone new who thinks they have the answer but really don’t.

Many of the problems of a Home Based Business on the Internet can be seen by someone with a keen eye towards what makes a quality web presence.

Many of the symptoms of an ailing business can be seen by a careful analysis of the website. A large number of your problems will disappear when you understand and utilize the elements that make-up an effective business presence on the web.

Go from "Five Reasons Businesses Fail" to "Qualify A Business For Success."

SBI!